Gladwell discusses that social media are built all but weak ties and he argues that 'social networks are dynamic at increasing participation - by tapering off the level of goal that participation requires.' According to him, 'Facebook activism succeeds not by motivating people to make a genuine sacrifice, but by motivating them to do the things that people do similar to they are not provoked passable to make a genuine sacrifice.' Disputing Gladwell's theory, in the study 'Perceptions of Social Media for Politics: breakdown the Slacktivism Hypothesis', Kwak and colleagues (2018) conducted a survey which found that people who are politically expressive upon social media are furthermore more likely to participate in offline political activity. Social media content is generated through social media interactions the end by users through the site.
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